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How it happened

Written by the team.

Why Wikipedia

When we were kids, Wikipedia meant so much to us. We thought it deserved really cool clothes.

So for its 25th birthday, we made a whole collection that carries the Wikipedia icon and all the memories we have of it.

Close-up of the back of the Wikipedia Varsity Jacket: the puzzle globe and the logos of the Wikimedia projects

From a drawing on our wall

In April it was only drawings on our wall. Then we reached out. After a first call they seemed interested, so we showed them the clothes in Paris. They loved it, and we signed the contract.

The back of the black jacket, made of the globe's puzzle pieces

Photo: Victor Arques.

Two films

Both films are in the public domain, under CC0. That does not cover the Wikipedia name and logos.

The cool part

A share of every sale goes to the Wikimedia Foundation, the nonprofit that runs Wikipedia.

A model in the black jacket on a metro seat, with a laptop

Photo: Victor Arques.

Films

Directed by
Sefy
Produced by
Kevin Zephyr
Director of photography
Antoine Belage
Starring
Nicolas Gautran Ferrari
Production
Radiance
Creative direction
Cassoum, Flub

Photos

Photographer
Victor Arques
Model
@isaia.oyewale