How it happened
Written by the team.
Not the wallpaper
This isn't the Windows wallpaper. It's a place that looks exactly like it.
When we saw it on the internet we went crazy. Where was this? We had to find it and shoot a campaign there. The hill from the real wallpaper has vines on it now, so you can't shoot it. This one looked more like the Windows wallpaper than the wallpaper itself.
Photo: Victor Arques.
Finding it
It isn't a public or known place, so we had to do something close to OSINT to find it. It's in the middle of the countryside, in another country. We won't say which.
We think it's a kind of grass farm, growing turf for football pitches and golf courses. The lawn is mowed all the time, which gives it that magical, ultra saturated look. At the right angle there's no pylon and no tree, only grass and a hill.
A fun adventure
We were releasing the Archive Denim Jacket at the same time and really wanted to shoot it. It has nothing to do with the idea, we just thought it would look great there.
It was a fun adventure with friends: finding the place, then going to the middle of the countryside in another country to shoot it.
